RBY Milestones

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Resurrected By Youth (RBY) reached several development milestones in the past week, which we are excited to share. Last week the group finished the first batch of their candle holders, and sold out of the first run by Tuesday!

This week, the students of RBY finished a new batch of their flagship candle holders. They also completed first runs of deluxe dog beds and a premium candle holder they have dubbed The Titanic. Now that the team has a proven range of products, it is focused on increasing production. AVA’s donation of wine barrels has given RBY a steady supply of raw materials. Thanks to generous support from the J.S. Bower Foundation, RBY has been able to secure all of the tools they need to make high quality products, from drill bits, to power sanders and varnish.

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With their new products in hand, RBY traveled across the Funk Zone to pitch local wine-tasting rooms to carry their items. Santa Barbara Winery has agreed to carry RBY products on consignment, and offered the group a 70 percent commission on every sale. Making these pitches - and learning when to pounce on a favorable deal - provided valuable lessons in sales and marketing. The team also learned from their potential retailers, who made suggestions on price points and potential new products (perhaps RBY menorahs will be coming to the Funk Zone in time for Passover). We are so proud of the growth of the young entrepreneurs in Resurrected By Youth, and look forward to telling you about the continued growth of their business throughout the semester!

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